Antioxidants

What is oxidation?

Every second of every day there are an incredible number of biochemical reactions occurring within your body, most of them beneficial, but some of them not so much. One of the most damaging is oxidation.  Oxidation is a chemical reaction in which a “healthy” molecule loses or is robbed of one of its electrons.

A molecule with an unpaired electron is called a free radical. These unstable molecules are highly reactive and will seek out other molecules to either rob them of an electron or to donate an electron in order to create an even number for itself.

How do antioxidants help?

While we can’t stop oxidation, we can minimize its impact on our health and our appearance with antioxidants. An antioxidant may also be referred to as a free radical scavenger, but the two terms aren’t interchangeable.

An antioxidant is any molecule that’s stable enough to donate an electron to a free radical currently on a tear through your body, neutralizing it or reducing its capacity to do harm.* Currently there are only three naturally occurring nutrients that are classified as antioxidants.

If you’ve seen a peeled piece of fruit, such as an apple, begin to discolor after it’s been left sitting out, then you’ve witnessed oxidation first-hand. This same process occurs in your body, just at a much slower pace. But it never stops, and scientists believe oxidation may be a significant factor in the aging process.*

While we can’t stop oxidation, we can minimize its impact on our health and our appearance with antioxidants.*

With NOW’s antioxidant vitamins you can help your body minimize the impact of harmful free radicals and promote optimal health and wellness.*

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