As a leading natural products company, our dedication to superior quality at value prices has propelled us from a local health food store to an industry leader offering the absolute best variety of high-quality supplements, essential oils, foods, and more.
What Natural Means at NOW
To us, natural means products as close to nature as possible, formulated without artificial ingredients and minimally processed. To demonstrate our commitment to natural products, NOW has Good Manufacturing Practices (GMP) certification from the Natural Products Association (NPA) and is also a member of the NPA’s TruLabel Program.
High-Quality Clean Ingredients
Our priority is to provide products that are as close to nature as possible, free of adulterants, minimally processed, and comprehensively tested. We use clean ingredients that are non-GMO and organic, whenever possible, and qualify all ingredient suppliers and conduct independent inspections to make sure raw materials meet NOW’s high-quality standards.
Comprehensive Testing
NOW’s dedication to testing raw materials through finished products sets us apart. We maintain in-house laboratories, instruments, and staff that allow us to analyze faster, be more adaptive, and provide fresher products, all at reduced costs for our customers. When it comes to guaranteeing quality, testing and scientific analysis make the difference.
Superior Manufacturing
NOW paves the way for industry-leading manufacturing standards of dietary supplements and natural products. We control our manufacturing process from start to finish, ensuring that every step of the product journey meets our stringent standards for quality and safety, while at the same time fostering a dedication to environmental sustainability.
